Wednesday, February 20, 2008
WHY I LOVE THE AD BIZ
The Sports Illustrated Swimsuit Issue came out last week and when it arrived in my mailbox I was not overly impressed at first. I'm one of those people who's never really understood the reason for this thing to exist -- except as a brand expansion of the SI name. Which is good and fair and right in a capitalist economy. (Long ago, the swimsuit issue was merely the issue that had a short photo essay on the latest swimsuits. But over time, it got its own publication -- presumably to silence the prudes who refuse to admit their teenage sons are growing up and didn't want that issue in their homes.)
But the BEST thing about the SISI (nice acronym I just made up, eh?) this year is the ads. The companies who advertise in it know that you're gonna skip over the ads if they don't do something apropos for the publication. Next time you're in the store, check out the ads in the issue. Some of them are absolutely hilarious. And Taco Bell's three-page idea is brilliant.
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Tonight, if you're a Suns fan, will be interesting. As you must know, even if you're not a basketball fan, About three weeks ago the Suns picked up Shaquille O'Neal off the Miami Heat's injured list. He's all better now because he's on a team that's winning.
Tonight, Shaq makes his Suns debut against his old team the L.A. Lakers and his FAVORITE human being, Kobe Bryant.
I think the lakers will probably win the game tonight because Shaq's gotta get the hang of how the Suns play before he's going to be very effective.
But I hope I'm wrong!
------
While the Suns are playing downtown I will be several miles northwest of there at the Encanto Park Clubhouse tonight! Come on by! Music starts at 7:00!
TT
The Sports Illustrated Swimsuit Issue came out last week and when it arrived in my mailbox I was not overly impressed at first. I'm one of those people who's never really understood the reason for this thing to exist -- except as a brand expansion of the SI name. Which is good and fair and right in a capitalist economy. (Long ago, the swimsuit issue was merely the issue that had a short photo essay on the latest swimsuits. But over time, it got its own publication -- presumably to silence the prudes who refuse to admit their teenage sons are growing up and didn't want that issue in their homes.)
But the BEST thing about the SISI (nice acronym I just made up, eh?) this year is the ads. The companies who advertise in it know that you're gonna skip over the ads if they don't do something apropos for the publication. Next time you're in the store, check out the ads in the issue. Some of them are absolutely hilarious. And Taco Bell's three-page idea is brilliant.
------
Tonight, if you're a Suns fan, will be interesting. As you must know, even if you're not a basketball fan, About three weeks ago the Suns picked up Shaquille O'Neal off the Miami Heat's injured list. He's all better now because he's on a team that's winning.
Tonight, Shaq makes his Suns debut against his old team the L.A. Lakers and his FAVORITE human being, Kobe Bryant.
I think the lakers will probably win the game tonight because Shaq's gotta get the hang of how the Suns play before he's going to be very effective.
But I hope I'm wrong!
------
While the Suns are playing downtown I will be several miles northwest of there at the Encanto Park Clubhouse tonight! Come on by! Music starts at 7:00!
TT
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